Spotlight on Latin America
Watch the full briefing
View the full recording from the Spotlight on Latin America dinner briefing hosted in Carmen Restaurante, Cartagena on 27 January 2023.
Overview
Please note, this event was conducted in Spanish / Importante: Este evento se llevará a cabo en español.
In Latin America, 69% of mobile connections are empowered by smartphones and it’s expected that, by the end of 2022, 90% of all regional Internet connections will have taken place on mobile devices, according to Geopoll. This, combined with 450 million global native Spanish speakers and a growing appetite for streamed content, supports the business case for the growth of local content production. Increased connectivity, both by fixed and mobile networks as well as pay-TV, paves the way for dynamic synergies between providers and content developers.
The differentiation opportunities created by delivering content in Spanish and the consumers’ receptivity towards ad-supported models combine to potentiate the growth of the regional audio-visual industry showcasing the talent and creativity of a widespread community. Establishing an international content pipeline to fuel global expansion has spurred co-production and transnational partnerships, often including smaller, local companies. The impact on visibility and representativity is further cemented by media production ecosystems transferring knowledge and creating jobs in-country.
The Financial Times in collaboration with Millicom/Tigo hosted the Spotlight on Latin America Briefing to discuss how partnerships can foster local content production and harness the vibrancy of local cultures. The discussion focussed on how increased connectivity leverages the economic opportunities of producing and distributing local content and enhances representativity.
Download la agenda completa en español
Key Discussion Points
Growth
Leveraging the economic opportunities of producing and distributing local content and growing the regional audio-visual industry showcasing the talent and creativity of a widespread community
Partnerships
Increased connectivity paves the way for dynamic synergies between providers and content developers, fostering local content production that harnesses the vibrancy of local cultures. Partnerships with international players and between SMEs stimulate content ecosystems
Impact
Enabled entrepreneurship spurs the competitiveness of local audio-visual companies. The impact on visibility and representativity is further cemented by media production partnerships transferring knowledge and creating jobs in-country
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New approaches and strategies to help win market share
"I thoroughly enjoyed the breadth and depth of the topics discussed during the event. The speakers were engaging and detail-oriented on the matters that were discussed. This event was very well organized and extremely engaging."
Delegate Spotlight on Latin America, New York
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